Empowering Businesses with People, Insights & Strategy
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At Purple Ink, we go beyond traditional HR solutions - we help businesses thrive by unlocking the full potential of their people, processes, and market understanding.
Our expertise spans HR solutions, recruitment, and people outsourcing, ensuring businesses connect with the right talent that aligns with their culture and strategic goals. We also specialise in market research and qualitative recruitment, providing valuable insights into customer behaviour, industry trends, and the talent landscape.
With our expanded service offering, we take the complexity out of people and market strategies, freeing up your time and resources so you can focus on growth.
Whether you need top-tier talent, data-driven insights, or customer research that fuels smarter decision-making, Purple Ink is your partner in success.
We value quality, continuity, and genuine care for people.
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As a proud member of the Phone Plus Group, Purple Ink embodies our core values of quality, continuity, and genuine care for people. With Phone Plus, a trusted New Zealand-owned outsource business service center, as our parent company, we bring over 20 years of industry expertise and a diverse leadership team with over 100 years of combined commercial savvy.
​We’re proud of our reputation, we form excellent relationships with our clients, and are privileged to work with many top-performing New Zealand companies. Our locally based people are well trained, and engage seamlessly with your customers and their culture, whatever the situation.
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proud sponsor of the
Business North Harbour Business Excellence Awards
our services
From tailored HR solutions to in-depth market research and qualitative recruitment, we help businesses make smarter decisions and build stronger teams.
People Solutions:
Building Teams, Empowering Growth
Attracting, retaining, and managing the right people is key to business success. Our HR and people recruitment services go beyond filling roles - we help you create thriving teams that drive performance. Whether it’s talent acquisition, strategic workforce planning, or outsourced HR support, we provide tailored solutions that align with your culture and business goals.
Market Research:
Turning Data into Direction
Make smarter business decisions with insight-driven research. Our market research services provide a deep understanding of customer needs, behaviours, and industry trends, helping businesses refine their strategies and stay ahead of the competition. From surveys and focus groups to in-depth analysis, we uncover the insights that matter.
Qualitative Recruitment:
Finding the Right Voices for Meaningful Insights
Finding the right people goes beyond qualifications - it’s about understanding motivations, values, and cultural fit. We specialise in finding, screening, and scheduling suitable candidates for qualitative market research studies - ensuring you gain authentic insights from the people who matter most.
purple ink
benefits
Expertise that Delivers Results.
Our experienced team brings deep industry knowledge across human resources, market research, and qualitative recruitment. Whether you're building a strong team or uncovering key market insights, Purple Ink delivers solutions that drive tangible results.
Tailored Solutions for Your Success.
​We understand that every organisation is unique. That’s why we offer customised HR, recruitment, and research solutions that align with your specific needs and goals. With Purple Ink, you’ll receive personalised strategies designed to fuel your success.
Streamline operations.
From people management to market intelligence, our services help streamline your operations - allowing you to focus on growth. Experience enhanced efficiency and productivity as Purple Ink takes care of your HR, recruitment, and research needs.
We're your trusted partner for growth.
Purple Ink is more than just a service provider -we're a partner in your success. Whether it’s hiring the right talent, understanding your audience, or making data-driven business decisions, you can count on us for reliable support, valuable insights, and innovative solutions that keep your business ahead.
